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~person:"Blut, Markus"
~person:"Brady, Michael K."
~person:"Cai, Liping A."
~person:"Evanschitzky, Heiner"
~person:"Fu, Xiaoxiao"
~person:"Kozak, Metin"
~person:"Noble, Stephanie M."
~person:"Tanford, Sarah"
~subject:"Meta-analysis"
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Blut, Markus
Brady, Michael K.
Cai, Liping A.
Evanschitzky, Heiner
Fu, Xiaoxiao
Kozak, Metin
Noble, Stephanie M.
Tanford, Sarah
Eisend, Martin
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ECONIS (ZBW)
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
How Procedural, Financial and Relational Switching Costs Affect Customer Satisfaction, Repurchase Intentions, and Repurchase Behavior : A Meta-Analysis
Blut, Markus
-
2015
Switching costs and customer satisfaction may differently affect marketing strategy. Managers would benefit from knowing how different switching costs (financial, procedural, and relational) and satisfaction jointly affect repurchase in order to properly invest marketing resources. A...
Persistent link: https://www.econbiz.de/10013029845
Saved in:
4
Festival attributes and perceptions : a meta-analysis of relationships with satisfaction and loyalty
Tanford, Sarah
;
Jung, Shinyong
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 209-220
Persistent link: https://www.econbiz.de/10011708210
Saved in:
5
Destination image and tourist loyalty : a meta-analysis
Zhang, Hongmei
;
Fu, Xiaoxiao
;
Cai, Liping A.
;
Lu, Lin
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 213-223
Persistent link: https://www.econbiz.de/10010227015
Saved in:
6
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Saved in:
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