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~person:"Bobrie, François"
~person:"Hennigs, Nadine"
~person:"Knight, Eric"
~person:"Maeß, Roland"
~source:"econis"
~subject:"Theorie"
~type_genre:"Hochschulschrift"
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Schriftenreihe innovatives Dienstleistungsmanagement
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Probleme der Markenbildung bei Dienstleistungen : eine ökonomisch-semiotische Analyse
Maeß, Roland
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2013
Persistent link: https://www.econbiz.de/10009701733
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