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~person:"Bochenek-Roik, Sylwia"
~person:"Brett, Jeanne M."
~person:"Broderick, Amanda J."
~person:"Buckley, Peter J."
~person:"Emontspool, Julie"
~person:"Fazli-Salehi, Reza"
~person:"Gomez-Herrera, Estrella"
~person:"Mayer, Thierry"
~person:"Nijkamp, Peter"
~person:"Yamin, Mo"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Search: subject:"Cross-cultural relations"
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Advertising
Cross-cultural relations
17
Interkulturelle Beziehungen
17
Cultural identity
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Kulturelle Identität
11
Consumer behaviour
9
Konsumentenverhalten
9
Cross-cultural management
5
Interkulturelles Management
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Culture
4
Multicultural society
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Multikulturelle Gesellschaft
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Social integration
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Soziale Integration
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Cross-cultural competence
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Ethnic group
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Ethnische Gruppe
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Interkulturelle Kompetenz
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Marketing
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Advertising effects
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Cultural diversity
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Diversity Management
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Diversity management
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International marketing
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Internationales Marketing
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Marketingmanagement
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multicultural advertising
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Bochenek-Roik, Sylwia
Brett, Jeanne M.
Broderick, Amanda J.
Buckley, Peter J.
Emontspool, Julie
Fazli-Salehi, Reza
Gomez-Herrera, Estrella
Mayer, Thierry
Nijkamp, Peter
Yamin, Mo
Madadi, Rozbeh
2
Torres, Ivonne M.
2
Ulver, Sofia
2
Zúñiga, Miguel Ángel
2
Burgos, David
1
Laurell, Christofer
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Journal of international consumer marketing
1
Journal of marketing communications
1
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ECONIS (ZBW)
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The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
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