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~person:"Bock, Andreas H."
~person:"Breuer, Henning"
~subject:"Experiment"
~subject:"Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Elektronischer Datenträger"
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Bock, Andreas H.
Breuer, Henning
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Strategies and communications for innovations : an integrative management view for companies and networks
1
Twitter-Marketing : wer mitmacht, gewinnt!
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ECONIS (ZBW)
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User-centered radical innovation at Deutsche Telekom Laboratories
Steinhoff, Fee
;
Breuer, Henning
- In:
Strategies and communications for innovations : an …
,
(pp. 363-377)
.
2011
Persistent link: https://www.econbiz.de/10008987433
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2
"Telekom_hilft" : Pilotprojekt Kundenservice via Twitter
Salmen, Sonja
;
Bock, Andreas H.
;
Stalp, Oliver
- In:
Twitter-Marketing : wer mitmacht, gewinnt!
,
(pp. 85-98)
.
2010
Persistent link: https://www.econbiz.de/10008668724
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