Bocking, Helen; Russell-Bennett, Rebekah; Letheren, Kate - In: Journal of Service Theory and Practice 32 (2021) 2, pp. 105-131
Purpose: The use of supportive digital technology – the provision of supportive services and self-management health tools using digital platforms – by marketers is increasing alongside research interest in the topic. However, little is known about the motivations to use these tools and...