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~person:"Bodenstein, Gerhard"
~person:"Eagle, Lynne C."
~subject:"Marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Fallstudiensammlung"
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Marketing
Neuseeland
7
New Zealand
7
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3
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3
Pharmaceuticals
3
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2
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2
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00.09.1996
1
28.09.1998
1
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Arbeitspapier
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Bodenstein, Gerhard
Eagle, Lynne C.
Franses, Philip Hans
9
Fritz, Wolfgang
8
Wiedmann, Klaus-Peter
8
Meffert, Heribert
6
Raffée, Hans
6
Tscheulin, Dieter K.
5
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4
Belleflamme, Paul
4
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4
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4
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4
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4
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4
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4
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4
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3
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3
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Haller, Stefanie
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Marketing-Trendshop <1996, Duisburg>
1
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Working paper / Department of Commerce, College of Business, Massey University
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
4
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ECONIS (ZBW)
12
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1
Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Styles, Erica
;
Reid, Jim
-
2005
Persistent link: https://www.econbiz.de/10003142667
Saved in:
2
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
3
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
4
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
5
A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2002
Persistent link: https://www.econbiz.de/10001715417
Saved in:
6
Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.
;
Chamberlain, Kerry
;
Zou, Liping
-
2002
Persistent link: https://www.econbiz.de/10001722271
Saved in:
7
Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.
;
Hunt, Lynne
;
Kitchen, Philip
-
2002
Persistent link: https://www.econbiz.de/10001726430
Saved in:
8
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
9
Informationen, Macht und Moral : Anmerkungen aus theoretischer und praktischer Perspektive
Bodenstein, Gerhard
(
ed.
);
Klein, Andreas
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000678111
Saved in:
10
Umweltschützer als Zielgruppe des ökologischen Innovationsmarketing : Ergebnisse einer Befragung von BUND-Mitgliedern
Bodenstein, Gerhard
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000656418
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