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~person:"Bodenstein, Gerhard"
~person:"Franses, Philip Hans"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Marketingpolitik"
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Marketing
13
Theorie
12
Theory
12
Marketing management
7
Marketingmanagement
7
Market share
4
Marktanteil
4
Brand
3
Consumer behaviour
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Markenartikel
3
Bayes-Statistik
2
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2
Consumer goods marketing
2
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2
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2
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2
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2
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Sales promotion
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Sales-promotion
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Ökonometrisches Modell
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00.09.1996
1
1989-1997
1
28.09.1998
1
Advertising
1
Advertising effects
1
Advertising planning
1
Aggregation
1
Beschaffung
1
Bund für Umwelt und Naturschutz Deutschland
1
Cointegration
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Arbeitspapier
Working Paper
19
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15
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Bodenstein, Gerhard
Franses, Philip Hans
Fritz, Wolfgang
18
Eagle, Lynne C.
11
Bauer, Hans H.
9
Wiedmann, Klaus-Peter
9
Paap, Richard
8
Fok, Dennis
7
Albers, Sönke
6
Chandon, Pierre
6
Peitz, Martin
6
Raffée, Hans
6
Smith, N. Craig
6
Walters, David
6
Helmig, Bernd
5
Langerak, Fred
5
Nair, Harikesh
5
Soberman, David A.
5
Spiller, Achim
5
Tscheulin, Dieter K.
5
Belleflamme, Paul
4
Belz, Frank
4
Boulding, William
4
Bronnenberg, Bart J.
4
Bulmer, Sandy
4
Chung, Henry F. L.
4
Fitzgerald, Doireann
4
Gatignon, Hubert A.
4
Gijsbrechts, Els
4
Homburg, Christian
4
Hultink, Erik J.
4
Kirchgeorg, Manfred
4
Kitchen, Philip J.
4
Kühn, Richard
4
Midgley, David F.
4
Ormrod, Robert P.
4
Pasquier, Martial
4
Ranta, Timo
4
Simon, Hermann
4
Stremersch, Stefan
4
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Econometrisch Instituut <Rotterdam>
3
Erasmus Research Institute of Management
3
Marketing-Trendshop <1996, Duisburg>
1
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ERIM report series research in management
6
Econometric Institute research papers
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
4
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
4
Rotterdam Institute for Business Economic Studies
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ECONIS (ZBW)
19
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To aggregate or not to aggregate : should decisions and models have the same frequency?/ Meltem Kiygi Calli, Marcel Weverbergh, and Philip Hans B. F. Franses
Kiygi Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
-
2010
Persistent link: https://www.econbiz.de/10009010293
Saved in:
2
Why, how and when do prices land? : evidence from the videogame industry
Hernandez-Mireles, Carlos
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791862
Saved in:
3
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
4
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Paap, Richard
; …
-
2005
Persistent link: https://www.econbiz.de/10003179697
Saved in:
5
A hierarchical bayes error correction model to explain dynamic effects of price changes
Fok, Dennis
;
Paap, Richard
;
Horváth, Csilla
;
Franses, …
-
2005
Persistent link: https://www.econbiz.de/10003088746
Saved in:
6
A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis
;
Horváth, Csilla
;
Paap, Richard
;
Franses, …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
Saved in:
7
Forecasting in marketing
Franses, Philip Hans
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002239981
Saved in:
8
Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
Saved in:
9
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Saved in:
10
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
Saved in:
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