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~person:"Bodenstein, Gerhard"
~person:"Smith, N. Craig"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Marketingpolitik"
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Consumer behaviour
5
Konsumentenverhalten
5
Marketing
5
Marketing management
5
Marketingmanagement
5
Corporate Social Responsibility
3
Corporate social responsibility
3
Deutschland
3
Germany
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Advertising planning
2
Consumer goods marketing
2
Konsumgütermarketing
2
Psychology of advertising
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Stakeholder
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Werbeplanung
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Werbepsychologie
2
00.09.1996
1
28.09.1998
1
Arbeitsgruppe
1
Beschaffung
1
Brand
1
Bund für Umwelt und Naturschutz Deutschland
1
Distribution channel
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Einzelhandel
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Environmental consciousness
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Environmental organization
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Ethics
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Ethik
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Information management
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Informationsmanagement
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Innovation Teams
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Innovation management
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Innovationsdiffusion
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Innovationsmanagement
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Arbeitspapier
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Bodenstein, Gerhard
Smith, N. Craig
Fritz, Wolfgang
18
Franses, Philip Hans
15
Eagle, Lynne C.
11
Bauer, Hans H.
9
Wiedmann, Klaus-Peter
9
Paap, Richard
8
Fok, Dennis
7
Albers, Sönke
6
Chandon, Pierre
6
Peitz, Martin
6
Raffée, Hans
6
Walters, David
6
Helmig, Bernd
5
Langerak, Fred
5
Nair, Harikesh
5
Soberman, David A.
5
Spiller, Achim
5
Tscheulin, Dieter K.
5
Belleflamme, Paul
4
Belz, Frank
4
Boulding, William
4
Bronnenberg, Bart J.
4
Bulmer, Sandy
4
Chung, Henry F. L.
4
Fitzgerald, Doireann
4
Gatignon, Hubert A.
4
Gijsbrechts, Els
4
Homburg, Christian
4
Hultink, Erik J.
4
Kirchgeorg, Manfred
4
Kitchen, Philip J.
4
Kühn, Richard
4
Midgley, David F.
4
Ormrod, Robert P.
4
Pasquier, Martial
4
Ranta, Timo
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Simon, Hermann
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Marketing-Trendshop <1996, Duisburg>
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Faculty & research / Insead : working paper series
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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Centre for Marketing working paper / Centre for Marketing, London Business School
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ECONIS (ZBW)
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Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
2
Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
-
2010
Persistent link: https://www.econbiz.de/10008807568
Saved in:
3
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
Saved in:
4
Smart defaults : from hidden persuaders to adaptive helpers
Smith, N. Craig
;
Goldstein, Daniel G.
;
Johnson, Eric J.
-
2008
Persistent link: https://www.econbiz.de/10003909934
Saved in:
5
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909943
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6
'Hidden persuaders' : defaults and consumer welfare
Smith, N. Craig
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003470311
Saved in:
7
Informationen, Macht und Moral : Anmerkungen aus theoretischer und praktischer Perspektive
Bodenstein, Gerhard
(
ed.
);
Klein, Andreas
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000678111
Saved in:
8
Umweltschützer als Zielgruppe des ökologischen Innovationsmarketing : Ergebnisse einer Befragung von BUND-Mitgliedern
Bodenstein, Gerhard
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000656418
Saved in:
9
Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard
(
ed.
);
Schreiber, Kerstin
(
contributor
)
-
Marketing-Trendshop <1996, Duisburg>
-
1997
Persistent link: https://www.econbiz.de/10000654161
Saved in:
10
Eigenmarken und Gatekeeper-Funktionen des Handels : eine interaktionstheoretische Analyse
Bodenstein, Gerhard
-
1995
Persistent link: https://www.econbiz.de/10000546186
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