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~person:"Bodenstein, Gerhard"
~subject:"Konsumgut"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Marketingpolitik"
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Konsumgut
Marketing
4
Deutschland
3
Germany
3
Consumer goods marketing
2
Konsumgütermarketing
2
00.09.1996
1
28.09.1998
1
Advertising planning
1
Beschaffung
1
Brand
1
Bund für Umwelt und Naturschutz Deutschland
1
Consumer behaviour
1
Distribution channel
1
Einzelhandel
1
Environmental consciousness
1
Environmental organization
1
Information management
1
Informationsmanagement
1
Innovation diffusion
1
Innovationsdiffusion
1
Key account management
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Key-Account-Management
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Konsumentenverhalten
1
Markenartikel
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Procurement
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Quality management
1
Qualitätsmanagement
1
Retail trade
1
Social psychology
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Sozialpsychologie
1
Sustainable product
1
Theorie
1
Theory
1
Umweltbewusstsein
1
Umweltorganisation
1
Umweltschützer
1
Umweltverträgliches Produkt
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Verbraucherverhalten
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Vertriebsweg
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Bodenstein, Gerhard
Schreiber, Kerstin
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Marketing-Trendshop <1996, Duisburg>
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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ECONIS (ZBW)
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Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard
(
ed.
);
Schreiber, Kerstin
(
contributor
)
-
Marketing-Trendshop <1996, Duisburg>
-
1997
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