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~person:"Boenigk, Michael"
~subject:"Kommunikation"
~subject:"Kommunikationspolitik"
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Kommunikation
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Boenigk, Michael
Zerfaß, Ansgar
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Bruhn, Manfred
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Marchesi, Silvia
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Dreher, Axel
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Basler Schriften zum Marketing
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ECONIS (ZBW)
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Umsetzung der integrierten Kommunikation : Anreizsysteme zur Implementierung integrierter Kommunikationsarbeit
Boenigk, Michael
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001539947
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Integrierte Kommunikation : Entwicklungsstand in Unternehmen
Bruhn, Manfred
;
Boenigk, Michael
-
1999
Persistent link: https://www.econbiz.de/10001404891
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