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~person:"Boerman, Sophie C."
~person:"Brown, Mark"
~person:"Dahlhoff, Hans-Dieter"
~subject:"Public relations"
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Search: subject:"sponsorship"
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Public relations
Sponsoring
9
Sponsorship
8
Advertising
4
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Werbung
4
Öffentlichkeitsarbeit
4
Brand image
2
Corporate disclosure
2
Corporate reputation
2
Culture
2
Deutschland
2
Fernsehwerbung
2
Firmenimage
2
Germany
2
Internet marketing
2
Kultur
2
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2
Persuasion knowledge
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Sport
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2
Television advertising
2
Unternehmenspublizität
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Auskunftspflicht
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Corporate image
1
Disclosure regulation
1
Electronic word of mouth
1
Facebook
1
Knowledge
1
Kommunikation
1
Kultursponsoring
1
Markenführung
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German
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Boerman, Sophie C.
Brown, Mark
Dahlhoff, Hans-Dieter
Bruhn, Manfred
9
Grohs, Reinhard
3
Lamprecht, Wolfgang
3
Reisinger, Heribert
3
Uhrich, Sebastian
3
Cornwell, T. Bettina
2
Evangelisti Allori, Paola
2
Flöter, Thomas
2
Garzone, Giuliana
2
Hermanns, Arnold
2
Huh, Jisu
2
Maurer, Fabian
2
Meyer, Jörn-Axel
2
Pappu, Ravi
2
Pfeuffer, Alexander
2
Zengel, Michael
2
Adeola, Ogechi
1
An, Soontae
1
Andreff, Wladimir
1
Anger, Karla
1
Araújo, Elton Gean
1
Astous, Alain d'
1
Avenarius, Horst
1
Bagusat, Ariane
1
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1
Beier, Stefanie
1
Benkenstein, Martin
1
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Bloxsome, Ellen
1
Blumrodt, Jens
1
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1
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Butler, Bryan
1
Caemmerer, Barbara
1
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BDW, Deutscher Kommunikationsverband
1
Deutscher Kommunikationsverband
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Australasian marketing journal
1
International journal of advertising : the quarterly review of marketing communications
1
Schriften zur Kommunikationsarbeit
1
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ECONIS (ZBW)
4
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1
Stigma association type and sponsor corporate image : exploring the negative off-field behaviour of sportspeople
Bloxsome, Ellen
;
Brown, Mark
;
Pope, Nigel
;
Joseph, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 136-144
Persistent link: https://www.econbiz.de/10012429446
Saved in:
2
How audience and disclosure characteristics influence memory of
sponsorship
disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Kulturförderung, Kultursponsoring : Zukunftsperspektiven der Unternehmenskommunikation
Bruhn, Manfred
(
contributor
); …
-
1989
Persistent link: https://www.econbiz.de/10013411438
Saved in:
4
Sponsoring : Chancen für die Kommunikationsarbeit
Dahlhoff, Hans-Dieter
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000751508
Saved in:
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