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~person:"Boerman, Sophie C."
~person:"Dahlhoff, Hans-Dieter"
~subject:"Culture"
~subject:"Public relations"
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Sponsoring
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Boerman, Sophie C.
Dahlhoff, Hans-Dieter
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How audience and disclosure characteristics influence memory of
sponsorship
disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Kulturförderung, Kultursponsoring : Zukunftsperspektiven der Unternehmenskommunikation
Bruhn, Manfred
(
contributor
); …
-
1989
Persistent link: https://www.econbiz.de/10013411438
Saved in:
3
Sponsoring : Chancen für die Kommunikationsarbeit
Dahlhoff, Hans-Dieter
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000751508
Saved in:
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