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~person:"Boettke, Peter J."
~person:"Boylan, Thomas A."
~person:"Hunt, Shelby D."
~person:"Mäki, Uskali"
~subject:"Marketingtheorie"
~type:"article"
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Boettke, Peter J.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
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2
Understanding marketing's philosophy debates : a retrospective on seven key publication events
Hunt, Shelby D.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 351-378
Persistent link: https://www.econbiz.de/10010414281
Saved in:
3
On the intersection of marketing history and marketing theory
Hunt, Shelby D.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
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