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~person:"Boksem, Maarten A. S."
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Search: subject:"Consumer neuroscience"
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Consumer behaviour
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Consumer neuroscience
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consumer neuroscience
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Boksem, Maarten A. S.
Smidts, Ale
7
Sánchez-Fernández, Juan
6
Plassmann, Hilke
4
Bigné Alcañiz, J. Enrique
3
Casado-Aranda, Luis-Alberto
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Hsu, Ming
3
Yoon, Carolyn
3
Andreu-Perez, Javier
2
Andréu-Abela, Jaime
2
Bechara, Antoine
2
Boksem, Maarten
2
Chan, Hang-Yee
2
Hubert, Marco
2
Huettel, Scott
2
Ibáñez-Zapata, José-Ángel
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Lee, Eun-Ju
2
Levy, Dino J.
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Liberzon, Israel
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Reimann, Martin
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Rosenstein, David
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Solnais, Céline
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Venkatraman, Vinod
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Zhang, Jing
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Agarwal, Sharad
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Alessandra, Dodich
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Antonovica, Arta
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Baldo, Davide
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Berns, Gregory
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Berčík, J.
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Berčík, Jakub
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Brandes, Leif
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Cappa Stefano F.
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Casado Aranda, Luis Alberto
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Castaño, Raquel
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Catrambone, Vincenzo
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Cerro Rodríguez, Víctor José
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Chamberlain, Laura
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
2
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
3
Advancing
consumer
neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
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