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~person:"Bombe, Sandra"
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International journal of marketing : IJM ; formerly Der Markt
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Verbessern landestypische Stilelemente die Wirkung von Werbung?
Bombe, Sandra
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
60
(
2014
)
3
,
pp. 14-26
Persistent link: https://www.econbiz.de/10010408256
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Self-referencing
and advertising effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
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