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~person:"Bonatti, Alessandro"
~source:"econis"
~subject:"Digitization"
~subject:"Pricing strategy"
~type_genre:"Arbeitspapier"
~type_genre:"Bibliografie enthalten"
~type_genre:"Case study"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
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Search: subject_exact:"Digitale Produkte"
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Bonatti, Alessandro
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
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