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~person:"Bondesson, Niklas"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Advertising
2
Brand image
2
Einzelhandel
2
HR marketing
2
Markenimage
2
Personalmarketing
2
Retail trade
2
Retailing
2
Werbung
2
Advertising effects
1
Arbeitsverhalten
1
Brand equity
1
Brand management
1
Communications
1
Corporate culture
1
Creativity
1
Employee retention
1
Employees
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Human Resource Management
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Human resource management
1
Internal communication
1
Internal marketing
1
Interne Kommunikation
1
Kreativität
1
Markenführung
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Mitarbeiterbindung
1
Multivariate Analyse
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Multivariate analysis
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Organizational identification
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Personalmanagement
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Bondesson, Niklas
Baum, Matthias
10
Kabst, Rüdiger
9
Van Hoye, Greet
7
Au Due Tang
5
Dineen, Brian R.
5
Grace, Debra
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Näppä, Anna
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Saini, Gordhan K.
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Tanwar, Karnica
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Karatepe, Osman M.
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Miles, Sandra Jeanquart
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Mölk, Andreas
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Neves, José Gonçalves das
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Rampl, Linn Viktoria
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Salehzadeh, Reza
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Sharma, Sanjeev Kumar
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Suh, Taewon
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Tkalac Verčič, Ana
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Welpe, Isabell M.
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Yu, Kang Yang Trevor
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Ahamad, Faiz
2
Al-Meshal, Soad A.
2
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
3
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How organizational identification among retail employees is affected by advertising
Rosengren, Sara
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 204-209
Persistent link: https://www.econbiz.de/10011743255
Saved in:
2
Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
3
Consumer advertising as a signal of employer attractiveness
Rosengren, Sara
;
Bondesson, Niklas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010362921
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