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~person:"Bondesson, Niklas"
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Advertising
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Bondesson, Niklas
Baum, Matthias
13
Burmann, Christoph
12
Walter, Benjamin von
11
Bruhn, Manfred
9
Kabst, Rüdiger
9
Trost, Armin
9
Beck, Christoph
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Bröckermann, Reiner
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Hesse, Gero
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Kremmel, Dietmar
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Ahmed, Pervaiz K.
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Kirchgeorg, Manfred
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Lings, Ian
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Mosley, Richard
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Pepels, Werner
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Piehler, Rico
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Van Hoye, Greet
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Yu, Kang Yang Trevor
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Boukis, Achilleas
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Dineen, Brian R.
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Esch, Franz-Rudolf
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Jäger, Wolfgang
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Papasolomou, Ioanna
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Rafiq, Mohammed
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Sharma, Ravindra
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Stumpf, Marcus
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Weinrich, Kai
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Agarwal, Shivani
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Au Due Tang
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Buckmann, Jörg
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Edwards, Martin R.
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Grace, Debra
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Hume, Craig
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Hume, Margee
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Kanning, Uwe Peter
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Karatepe, Osman M.
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Künzel, Hansjörg
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Lippold, Dirk
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Martin, Graeme
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of retailing and consumer services
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ECONIS (ZBW)
3
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How organizational identification among retail employees is affected by advertising
Rosengren, Sara
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 204-209
Persistent link: https://www.econbiz.de/10011743255
Saved in:
2
Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
3
Consumer advertising as a signal of employer attractiveness
Rosengren, Sara
;
Bondesson, Niklas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010362921
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