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~person:"Bonfadelli, Heinz"
~person:"Burkart, Roland"
~subject:"Media usage"
~type:"article"
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Moderne Medienwirkungsforschung : was die Unternehmenskommunikation von der Kommunikationswissenschaft lernen kann
Bonfadelli, Heinz
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 5-39)
.
2009
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