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~person:"Bongers, Frank"
~person:"Ratten, Vanessa"
~subject:"Digitalisierung"
~type_genre:"Book section"
~type_genre:"Gesetz"
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Developing digital marketing : relationship perspectives
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ECONIS (ZBW)
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The MSMEs digital readiness in Indonesia : a test of moderating effect of intrinsic motivation and ICT knowledge
Abdi, Rakian
;
Suharti, Lieli
;
Usmanij, Petrus
;
Ratten, …
- In:
Strategic entrepreneurial ecosystems and business model …
,
(pp. 155-180)
.
2022
Persistent link: https://www.econbiz.de/10013364203
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
3
IT-Arbeitsrecht : digitalisierte Unternehmen: Herausforderungen und Lösungen
Kramer, Stefan
;
Bongers, Frank
;
Byers, Philipp
;
Eylert, …
-
2019
-
2. Auflage
Persistent link: https://www.econbiz.de/10012019288
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