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Bonney, Leff
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework
Plouffe, Christopher R.
;
Nagel, Duane
;
Bonney, Leff
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012181637
Saved in:
2
Positive and negative social reactions to salesperson deviance
Hochstein, Bryan W.
;
Bonney, Leff
;
Clark, Melissa
- In:
Journal of marketing theory and practice
23
(
2015
)
3
,
pp. 303-320
Persistent link: https://www.econbiz.de/10011312658
Saved in:
3
An application of the investment model to buyer-seller relationships : a dyadic perspective
Moon, Mark A.
;
Bonney, Leff
- In:
Journal of marketing theory and practice
15
(
2007
)
4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003745488
Saved in:
4
An application of the investment model to buyer-seller relationships : a dyadic perspective
Moon, Mark A.
;
Bonney, Leff
- In:
Journal of marketing theory and practice
15
(
2007
)
4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10009884889
Saved in:
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