Abdullah, Firdaus; Rashidee Alwi, Mohd; Lee, Nagarajah; … - In: Journal of Modelling in Management 3 (2008) 2, pp. 182-199
Purpose – This paper attempts to explore different approaches of franchisee satisfaction within an academic setting, develop and validate a new measuring instrument, examine the key factors and the intention to remain in the network, and eventually manage the franchise network for long‐term...