Tomažic, Tina; Boras, Damir; Jurišic, Jelena; Lesjak, … - In: Industrial Management & Data Systems 114 (2014) 1, pp. 107-122
Purpose – The purpose of this paper is to identify and redefine the categories of covert advertising, to demonstrate … the covert aspects of advertising in the press, to provide a high-quality comparison of three leading Slovenian newspapers …, analyzed, and explored covert advertising. In the first part, the authors used descriptive approach and method of compilation …