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~person:"Borawski, Mariusz"
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Borawski, Mariusz
Kenning, Peter
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Plassmann, Hilke
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Riedl, René
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Davis, Fred D.
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Hubert, Anita Mirja
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Waldman, David A.
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Lee, Nick
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Dimoka, Angelika
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Lindebaum, Dirk
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Sánchez-Fernández, Juan
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Verbeke, Willem J. M. I.
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Zak, Paul J.
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Borawska, Anna
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Boyatzis, Richard E.
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The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
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2
The effectiveness of computer games in social campaigns : a case study
Borawski, Mariusz
;
Borawska, Anna
;
Biercewicz, Konrad
; …
- In:
European research studies
23
(
2020
)
3
,
pp. 598-612
Persistent link: https://www.econbiz.de/10012287008
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