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~person:"Borchardt, Miriam"
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Search: subject:"base-of-the-pyramid"
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Borchardt, Miriam
Seuring, Stefan
12
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European business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Germinating seeds in dry soil : examining the process of frugal innovation in micro- and small-enterprises at the
base
of
the
pyramid
Borchardt, Miriam
;
Chiappetta Jabbour, Charbel José
; …
- In:
European business review
34
(
2022
)
3
,
pp. 297-320
Persistent link: https://www.econbiz.de/10013412200
Saved in:
2
The evolution of
base
of
the
pyramid
approaches and the role of multinational and domestic business ventures : value-commitment and profit-making perspectives
Borchardt, Miriam
;
Ndubisi, Nelson Oly
;
Chiappetta …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 171-180
Persistent link: https://www.econbiz.de/10012289992
Saved in:
3
Providing goods to the
base
of
the
pyramid
: opportunities for micro, small and medium-sized local producers
Borchardt, Miriam
;
Pereira, Giancarlo Medeiros
;
Viegas, …
- In:
Journal of small business strategy
28
(
2018
)
2
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011895304
Saved in:
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