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~person:"Borders, Aberdeen Leila"
~person:"Jin, Xin"
~person:"Skallerud, Kåre"
~person:"Tafesse, Wondwesen"
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Messebeteiligung
7
Trade fair participation
7
Marketing management
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Messe
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3
China
2
Consumer behaviour
2
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Borders, Aberdeen Leila
Jin, Xin
Skallerud, Kåre
Tafesse, Wondwesen
Kirchgeorg, Manfred
8
Weitzel, Günter
5
Springer, Christiane
4
Bettis-Outland, Harriette
3
Ermer, Beatrice
3
Gopalakrishna, Srinath
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Möser, Nataliya
3
Ueding, Ralf
3
Wiedmann, Klaus-Peter
3
Arnold, Dieter
2
Bernard, Florian
2
Busche, Manfred
2
Danne, Silvia
2
Eichhorn, Peter
2
Goehrmann, Klaus E.
2
Golfetto, Francesca
2
Jackson, Ulrike
2
Johnston, Wesley J.
2
Kassubek, Martin
2
Klante, Oliver
2
Knoll, Thorsten
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Kreuter, Dirk
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Müller, Klaus
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Neven, Peter
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Prüser, Sven
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Rinallo, Diego
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Wolf, Antje
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Alberca Oliver, María del Pilar
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Anguera-Torrell, Oriol
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Baaken, Thomas
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The journal of business & industrial marketing
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
Journal of retailing and consumer services
1
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
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ECONIS (ZBW)
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1
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
2
Exhibition destination attractiveness : dimensions and perceptual differences between exhibitors and visitors of China's exhibitions
Jin, Xin
;
Weber, Karin
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 115-132)
.
2015
Persistent link: https://www.econbiz.de/10010532435
Saved in:
3
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
Saved in:
4
Identifying factors affecting consumers purchase incidence at retail trade shows
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 438-444
Persistent link: https://www.econbiz.de/10009571253
Saved in:
5
Structure, strategy and performance of exhibitors at individual booths versus joint booths
Skallerud, Kåre
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003976051
Saved in:
6
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
7
China's second-tier cities as exhibition destinations
Jin, Xin
;
Bauer, Thomas
;
Weber, Karin
- In:
International journal of contemporary hospitality management
22
(
2010
)
4
,
pp. 552-571
Persistent link: https://www.econbiz.de/10008651305
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