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~person:"Borders, Aberdeen Leila"
~person:"Jin, Xin"
~person:"Tafesse, Wondwesen"
~subject:"Messe"
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Messe
Messebeteiligung
6
Trade fair participation
6
China
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Marketing management
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Marketingmanagement
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Borders, Aberdeen Leila
Jin, Xin
Tafesse, Wondwesen
Golfetto, Francesca
2
Gopalakrishna, Srinath
2
Kirchgeorg, Manfred
2
Rinallo, Diego
2
Skallerud, Kåre
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Spannagel, Rolf
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Weitzel, Günter
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
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2
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
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