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~person:"Borgerson, Janet"
~subject:"Internationales Marketing"
~subject:"Messung"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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The Routledge companion to contemporary brand management
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A brand culture perspective on global brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The Routledge companion to contemporary brand management
,
(pp. 153-163)
.
2016
Persistent link: https://www.econbiz.de/10011515388
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