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~person:"Borgh, Michel van der"
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B-to-B-Marketing
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Borgh, Michel van der
Kleinaltenkamp, Michael
55
Backhaus, Klaus
36
Homburg, Christian
22
Johnston, Wesley J.
22
Svensson, Göran
22
Naudé, Peter
21
Henneberg, Stephan
19
Kowalkowski, Christian
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Geiger, Ingmar
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Lindgreen, Adam
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Baumgarth, Carsten
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Jacob, Frank
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Lilien, Gary L.
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Voeth, Markus
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Hinterhuber, Andreas
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Sharma, Arun
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Ulaga, Wolfgang
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Grewal, Rajdeep
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Keränen, Joona
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Schmitz, Christian
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Brennan, Ross
13
Cova, Bernard
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Hofmaier, Richard
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Pepels, Werner
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Plinke, Wulff
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Weiber, Rolf
13
Di Benedetto, C. Anthony
12
Ellis, Nick
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Kumar, V.
12
Pförtsch, Waldemar A.
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Sridhar, Shrihari
12
Terho, Harri
12
Agnihotri, Raj
11
Ehret, Michael
11
Ivens, Björn Sven
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Rangarajan, Deva
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Zolkiewski, Judy
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Ahearne, Michael
10
Albers, Sönke
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La Rocca, Antonella
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
2
Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Nijssen, E. J.
;
Borgh, Michel van der
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 60-71
Persistent link: https://www.econbiz.de/10013494036
Saved in:
3
Identifying, analyzing, and finding solutions to the sales lead black hole : a design science approach
Borgh, Michel van der
;
Xu, Juan
;
Sikkenk, Marin
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 136-151
Persistent link: https://www.econbiz.de/10012285344
Saved in:
4
Are conservative approaches to new product selling a blessing in disguise?
Borgh, Michel van der
;
Schepers, Jeroen
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 857-878
Persistent link: https://www.econbiz.de/10011924773
Saved in:
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