Ariely, Dan (contributor); Bracha, Anat (contributor); … - 2007
Doing Good or Doing Well? Image Motivation and
Monetary Incentives in Behaving Prosocially
∗
Dan Ariely
†
, Anat Bracha …
‡
, and Stephan Meier
§
August 6, 2007
Abstract
This paper experimentally examines image motivation–the desire to be liked and … (doing well) have a detrimental effect on proso-
cial behavior due to crowding out of image motivation.
By definition, image …