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~person:"Borghans, Lex"
~person:"Melewar, T. C."
~person:"Shimul, Anwar Sadat"
~subject:"Markenführung"
~type_genre:"Collection of articles of several authors"
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Markenführung
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Borghans, Lex
Melewar, T. C.
Shimul, Anwar Sadat
Albers, Sönke
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Schmidt, Holger J.
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European journal of marketing : EJM
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Branding and the marketing of technological and industrial products
Melewar, T. C.
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contributor
)
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2010
Persistent link: https://www.econbiz.de/10003990909
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