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~person:"Borghans, Lex"
~person:"Melewar, T. C."
~subject:"Marketing management"
~subject:"Risikopräferenz"
~type_genre:"Sammelwerk"
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Branding and the marketing of technological and industrial products
Melewar, T. C.
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contributor
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2010
Persistent link: https://www.econbiz.de/10003990909
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