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~person:"Boroch, Wilfried"
~subject:"Germany"
~type_genre:"Advisory report"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Company information"
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Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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Vierfelder-Matrix der Markenpositionierung von gesetzlichen Krankenkassen
Boroch, Wilfried
;
Matusiewicz, David
- In:
Zeitschrift für die gesamte Versicherungswissenschaft …
105
(
2016
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10011666423
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