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~person:"Boronczyk, Felix"
~person:"Bühler, André W."
~subject:"Marketingmanagement"
~subject:"Theorie"
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Boronczyk, Felix
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Journal of business research : JBR
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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ECONIS (ZBW)
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The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
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