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~person:"Borrelli, Michael"
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Borrelli, Michael
Lancaster, Geoffrey
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Journal of strategic marketing
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Leveraging the co-evolution of offline and online video games : an empirical study
Ozuem, Wilson
;
Borrelli, Michael
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011742922
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