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~person:"Botzenhardt, Achim Harald"
~person:"Chan, Kimmy Wa"
~subject:"Beziehungsmarketing"
~subject:"Social relations"
~subject:"Theory"
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Beziehungsmarketing
Social relations
Theory
Consumer behaviour
2
Interactive media
2
Interaktive Medien
2
Konsumentenverhalten
2
New product development
2
Produktentwicklung
2
Social Web
2
Social web
2
Soziale Beziehungen
2
Creativity
1
Crowdsourcing
1
Customer ideation
1
Customer integration
1
Experiment
1
Idea generation
1
Internet
1
Kreativität
1
Kundenintegration
1
Online communities
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Peer-to-firm interactions
1
Peer-to-peer interactions
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Relationship marketing
1
Social interactions
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Social network
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Soziales Netzwerk
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consumer behaviour
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experimental study
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expert interaction
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interpersonal interaction
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new-product adoption
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product innovations
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user interaction
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virtual web communities
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Botzenhardt, Achim Harald
Chan, Kimmy Wa
Bauer, Hans H.
4
Gandal, Neil
4
Silberer, Günter
3
Chapkovski, Philipp
2
Exler, Stefanie
2
Ney, Michael
2
Ozcan, Kerimcan
2
Prexl, Thomas
2
Ramaswamy, Venkatram
2
Reichardt, Tina
2
Schloffer, Judith
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Totz, Carsten
2
Ahmed, Rizwan Raheem
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Campbell, Colin M.
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1
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Chang, Ying
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International journal of internet marketing and advertising : IJIMA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
2
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
2
Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald
;
Heinrich, Daniel
;
Campbell, …
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
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