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~person:"Bouchet, Adrien"
~person:"Watts, Jameson K. M."
~subject:"Exchange theory"
~subject:"Strategic alliance"
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Bouchet, Adrien
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Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity sponsorship agreements
Gur, Furkan Amil
;
Bouchet, Adrien
;
Walkup, Brian R.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1762-1786
Persistent link: https://www.econbiz.de/10013401971
Saved in:
2
The downside of prominence in a network of
marketing
alliances
Watts, Jameson K. M.
;
Koput, Kenneth W.
- In:
Journal of business research : JBR
104
(
2019
),
pp. 196-205
Persistent link: https://www.econbiz.de/10012104960
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