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~person:"Bouckaert, Jan"
~person:"Piller, Frank T."
~source:"econis"
~subject:"Competitive strategy"
~type_genre:"Working Paper"
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
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ECONIS (ZBW)
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Mythos mass customization: buzzword oder praxisrelevante Wettbewerbsstrategie? : warum viele Unternehmen trotz der Nutzenpotentiale kundenindividueller Massenproduktion an der Umse...
Piller, Frank T.
;
Ihl, Christoph
-
2002
Persistent link: https://www.econbiz.de/10001704606
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