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~person:"Bougenière, Gilles"
~person:"Chehdi, Kacem"
~person:"Covell, Michele"
~person:"Gu, Bin"
~subject:"Viral marketing"
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The impact of external word-of-mouth sources on retailer sales of high-involvement products
Gu, Bin
;
Park, Jaehong
;
Konana, Prabhudev
- In:
Information systems research : ISR
23
(
2012
)
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pp. 182-196
Persistent link: https://www.econbiz.de/10009522766
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