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~person:"Bouncken, Ricarda B."
~subject:"Cultural identity"
~subject:"Globalisierung"
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Search: subject:"International marketing"
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Cultural identity
Globalisierung
International market entry
3
International marketing
3
Internationaler Markteintritt
3
Internationales Marketing
3
Multinationales Unternehmen
3
Transnational corporation
3
Globalization
2
International business
2
Internationale Geschäftsbeziehungen
2
Internationalization
2
Born Global
1
Business Model
1
Business model
1
Business network
1
Business start-up
1
Confidence
1
Conjoint analysis
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Conjoint-Analyse
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Cross-cultural management
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Emotion
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Familienunternehmen
1
Family business
1
Family firms
1
Geographic distance
1
Geographische Entfernung
1
Geschäftsmodell
1
Interkulturelles Management
1
International New Venture
1
International market knowledgece
1
KMU
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Kulturelle Identität
1
Marketing management
1
Marketingmanagement
1
Networks
1
SME
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Socioemotional wealth
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Unternehmensgründung
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Unternehmensnetzwerk
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Bouncken, Ricarda B.
Mooij, Marieke K. de
12
Laroche, Michel
10
Manrai, Ajay K.
9
Steenkamp, Jan-Benedict E. M.
7
Cleveland, Mark
6
Douglas, Susan P.
6
Hill, Charles W. L.
6
Swoboda, Bernhard
6
Teng, Lefa
6
Torelli, Carlos J.
6
Yip, George S.
6
Coulter, Robin A.
5
Dekimpe, Marnik G.
5
Krafft, Manfred
5
Mueller, Barbara
5
Rajagopal
5
Riefler, Petra
5
Strizhakova, Yuliya
5
Taylor, Charles Raymond
5
Zentes, Joachim
5
Ahlert, Dieter
4
Bartikowski, Boris
4
Batra, Rajeev
4
Cedrola, Elena
4
Craig, C. S.
4
Hennessey, H. David
4
Hewett, Kelly
4
Keh, Hean Tat
4
Kowalik, Izabela
4
Kraus, Sascha
4
Mohammad Falahat
4
Samli, A. Coskun
4
Solberg, Carl Arthur
4
Usunier, Jean-Claude
4
Belk, Russell W.
3
Diamantopoulos, Adamantios
3
Feinberg, Fred M.
3
Gielens, Katrijn
3
Grinstein, Amir
3
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European journal of international management : EJIM
1
International business and economics research journal
1
Journal of world business : JWB
1
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ECONIS (ZBW)
3
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1
A socioemotional wealth perspective on how collaboration intensity, trust, and international market knowledge affect family firms' multinationality
Cesinger, Beate
;
Hughes, Mathew
;
Mensching, Helge
; …
- In:
Journal of world business : JWB
51
(
2016
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011522869
Saved in:
2
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on
international
marketing
mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
3
Born globals : investigating the influence of their business models on rapid internationalization
Bouncken, Ricarda B.
;
Muench, Miriam
;
Kraus, Sascha
- In:
International business and economics research journal
14
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10010529979
Saved in:
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