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~person:"Bourlakis, Michael"
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Consumer behaviour
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Bourlakis, Michael
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Journal of marketing management : MM
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Journal of retailing and consumer services
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Virtual test-driving : the impact of simulated products on purchase intention
Papagiannidis, Savvas
;
See-To, Eric
;
Bourlakis, Michael
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 877-887
Persistent link: https://www.econbiz.de/10010407210
Saved in:
2
Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas
;
Pantano, Eleonora
;
See-to, Eric W. K.
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
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