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~person:"Bouwer, Gustav"
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Bouwer, Gustav
Liu, Bin
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A MODEL FOR ESTIMATING WILLINGNESS TO PAY USING MULTI-FACTORIAL DESIGNS WITH PRICE AS A RESPONSE IN SOUTH AFRICA
Bouwer, Gustav
-
2011
Knowledge of consumers’ willingness-to-pay (WTP) provides a company with invaluable data for both
pricing
decisions
and …
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