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~person:"Bowden, Jana"
~subject:"Interne Markenführung"
~subject:"Markenimage"
~subject:"Trade fair participation"
~subject:"internal brand management"
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Bowden, Jana
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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