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~person:"Bowen, Gordon"
~person:"Edelman, Benjamin"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Internet marketing
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9
Brand management
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Consumer behaviour
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Auktion
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Brand image
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Online retailing
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Online-Handel
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Preismanagement
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Pricing strategy
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Werbewirkung
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Bowen, Gordon
Edelman, Benjamin
Loureiro, Sandra Maria Correia
Barrio-García, Salvador del
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Rather, Raouf Ahmad
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Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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2
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
3
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
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