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~person:"Bowen, Gordon"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Confidence"
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Confidence
Internet marketing
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Online-Marketing
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Brand management
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social media
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Bowen, Gordon
Loureiro, Sandra Maria Correia
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Computer-mediated marketing strategies : social media and online brand communities
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
2
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Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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2
Brand trust in offline and online environments : lessons for social media
Bowen, Gordon
;
Bowen, Richard
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 58-82)
.
2015
Persistent link: https://www.econbiz.de/10010481710
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