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~person:"Bowen, Gordon"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Soziales Netzwerk"
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Soziales Netzwerk
Internet marketing
21
Online-Marketing
21
Social Web
18
Social web
18
Beziehungsmarketing
9
Brand management
9
Markenführung
9
Relationship marketing
9
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Markenimage
6
Viral marketing
6
Virales Marketing
6
Instagram
4
Brand loyalty
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markentreue
3
Online retailing
3
Online-Handel
3
Social Media
3
social media
3
Competitive advantage
2
Confidence
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Customer engagement
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Customer retention
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Emotion
2
Facebook
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Fashion
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Kundenbindung
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Public relations
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Bowen, Gordon
Loureiro, Sandra Maria Correia
Sabatini, Fabio
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Aggarwal, Rohit
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Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
2
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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2
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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