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~person:"Boyd, D. Eric"
~person:"Sarin, Shikhar"
~subject:"Marketingmanagement"
~subject:"Messe"
~type_genre:"Aufsatz in Zeitschrift"
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Boyd, D. Eric
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
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ECONIS (ZBW)
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Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
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2
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
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