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~person:"Boyd, D. Eric"
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Boyd, D. Eric
Farris, Paul W.
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The profit impact of marketing strategy project : retrospect and prospects
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PIMS and COMPUSTAT data : different horses for the same course?
Boyd, D. Eric
;
Farris, Paul W.
;
Hildebrandt, Lutz
- In:
The profit impact of marketing strategy project : …
,
(pp. 41-72)
.
2009
Persistent link: https://www.econbiz.de/10003927231
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