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~person:"Boyd, Harper W."
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Werbung"
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Marktforschung
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Boyd, Harper W.
Eisend, Martin
8
Herrmann, Andreas
8
Bauer, Hans H.
6
Hawkins, Del I.
6
Koschnick, Wolfgang J.
6
Malhotra, Naresh K.
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Albers, Sönke
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Day, Ralph L.
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Ferrell, Odies C.
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Harker, Patrick T.
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Hruschka, Harald
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Ottawa, Marco
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Peñaloza, Lisa
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Rietz, Christian
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Schweiger, Günter
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Simon, Hermann
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Wagner, Udo
4
Wedel, Michel
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Winer, Russell S.
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Best, Roger J.
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Blattberg, Robert C.
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Marketing research : text and cases
Boyd, Harper W.
;
Westfall, Ralph
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000674717
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2
Cases in marketing strategy
Boyd, Harper W.
;
Clewett, Richard M.
;
Westfall, Ralph
-
1958
Persistent link: https://www.econbiz.de/10000650030
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3
Marketing research : text and cases
Boyd, Harper W.
;
Westfall, Ralph
-
1956
-
1. print
Persistent link: https://www.econbiz.de/10001503747
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