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~person:"Boyland, Emma"
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
~type_genre:"Conference paper"
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Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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